The Bottom Line: Corteva Agriscience | ASUS India | Celcius | Bandhan Bank | Tom Cruise


01.CortevaAgriscience® launches Novlect™offering rice farmers weed control herbicide with added soil benefits 

Cortiva Agriscience, a global pure-play agriculture company, has launched Novlect™an herbicide for controlling a wide range of broadleaf, grassy weeds, and hard-to-kill species of weeds in rice fields. Novlect™ rice herbicide’s unique combination of Rinskor® active has proven very beneficial in effective weed management including Direct Seeded Rice (DSR). It has a favorable toxicology and ecotoxicology profile which benefits soil health and the environment. Its advanced formulation allows for easy handling, mixing, and application, makingNovlect™ a distinctive product that performs effectively across variable weather conditions and water management environments.                         

02. ASUS strengthens pan India retail strategy with the launch of an Exclusive Store in Pondicherry. 

As a step towards strengthening the brand’s retail footprint across the country, ASUS India, a Taiwanese tech giant today announced the launch of an exclusive store in Pondicherry. The new exclusive store spread across 380 sq. ft is set to host an extensive range of electronics and computer hardware, including the ASUS flagship products such as VivoBook, ZenBook, Zenbook-Flip, Republic of Gamers (ROG) laptops, and accessories. This is the brand’s first exclusive store located in Pondicherry. Talking about the expansion, Jignesh Bhavsar, National Sales Manager – PC & Gaming Business, ASUS India, said, “We are delighted to announce the expansion of our retail footprint in India. Tamil Nadu is an important market for us, the inauguration of the new brand store in Pondicherry Will play a pivotal step towards empowering consumers across different regions of the country with a unique experience of our latest innovation. 

03. Celcius, a cold supply chain marketplace, is set to Launch its Hyperlocal Service in Delhi. 

Celcius Logistics, India's fastest-growing cold chain marketplace startup, has recently announced its plans to launch its hyperlocal temperature-controlled delivery services for food and pharma orders, in Delhi, as part of its last-mile solution. This is in line with the company’s ambitious expansion plan, after successfully completing its Series A funding by raising the total amount of INR 100 Cr, led by IvyCap Ventures. Currently, Celcius operates Cold storage warehouses and transportation for primary, secondary, and last-mile logistic services in and around Delhi.       

04. Bandhan Bank opens 5 new branches in Punjab & Haryana regions. 

Bandhan Bank today announced the opening of 5 new branches in Faridkot, Barnala, and Muktsar Districts of Punjab, and Nuh and Mahendragarh Districts of Haryana. With these new branches in the Punjab-Haryana region, the total number of branches across the country for Bandhan Bank crossed 1480. In Punjab, the Faridkot branch is located at the Circular Road and the Barnala branch is located at College Road while the Muktsar branch is located at G.T. Road, Malout. In Haryana, the Num branch is situated on the Delhi-Alwar road, while the other branch has been opened at Mahendragarh. Speaking on the occasion, Chandra Shekhar Ghosh, MD & CEO, of Bandhan Bank, said, "We are glad to announce the opening of new branches in the Punjab-Haryana region. We are committed to serving the various banking needs of customers in this region. The trust we have received from our customers has given us the confidence to expand our presence here.  

05. Tom Cruise is all set to sizzle the silver screen once again. 

Tom Cruise is all set to sizzle the silver screen once again and take the global box office by storm with his next massive outing - Mission Impossible: Dead Reckoning Part 1. The film has been one of 2023's most anticipated releases and is expected to release pan-India in Hindi, English, Tamil, and Telugu on July 12. Another franchise veteran that returns in Dead Reckoning Part One is Rebecca Ferguson, who joined the series in McQuarrie’s first Mission as director – Rogue Nation – and swiftly cemented her character Ilsa Faust as an integral and absorbing piece of the jigsaw. Ilsa’s alternatingly combative and close dynamic with Ethan having morphed, come the end of Fallout, into what feels like a genuine connection.

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