~ An awareness initiative to educate audience
about saving tax under Health Insurance~
05th
January 2022, Mumbai: SBI General,
one of India’s leading General Insurance company announced the launch of its
awareness campaign “#BahaneChhodoTaxBachao”. The campaign aims to
increase the awareness of how buying a health insurance can help people save
tax which is crucial and seasonal in the last quarter of the financial year for
all Indians. The campaign will also underline the other benefits of opting for
health insurance.
In
the quirky Vox Pop format, the anchor Rudraksh Singh aka Rudy is seen
travelling across major cities like Mumbai, Bangalore, Delhi and Kolkata and
asks the lamest excuse that people have to offer for not buying/opting for
health insurance. The idea here is to find out ‘India ka lamest excuse’
for not opting for a health insurance.
The
pandemic has caused a significant increase in insurance awareness and adoption.
However, India still has vast scope for penetration of Health Insurance. It is
a priority rather than a choice of option since it not just prevents a medical
emergency from turning into a financial crisis but also comes with the double
benefit of saving tax under section 80D.
Commenting
on the campaign, Shefali Khalsa, Head – Brand and Corporate Communications,
SBI General Insurance, said, “At SBI General, we are cognizant of the
fact that while there is an increase in the awareness level for health
insurance, but a major part of the population is still underinsured. Additionally,
there is a lack of awareness that health insurance can also help save tax under
section 80 D of Income Tax laws of India. This was the core brief for the
new #SaveTax Campaign launched by SBI General riding on
#BahaneChhodoTaxBachao.”
“We
have tried relatable approaches in the past like communicating through rap
songs that appeal to the youth as well. This year we wanted to address the
excuses people make and still be relatable. The campaign has a humorous tone to
bring out the barriers people have for not buying or procrastinating to buy
health insurance.”, she added
Link to videos of the Vox Pop:
About SBI
General Insurance Company Limited:
SBI General is
one of the fastest growing private general insurance companies, with the strong
parentage of SBI, we, at SBI General Insurance, are committed to carry forward
the legacy of trust and security; and have a vision is to become the most
trusted general insurer for a transforming India.
Ever since our
establishment in 2009, from 17 branches in 2011, we have expanded our presence
to over 137 branches pan-India. Till date, we have served around 8.7 crore
customers.
We follow a robust multi-distribution model encompassing
Bancassurance, Agency, Broking and Retail Direct Channels. On the distribution
network front, we have strong distribution partners adding up our reach to
every nook and corner of India, with SBI’s over 22000 branch network, Agents,
other financial, OEM and digital partners.
We currently serve three key customer segments viz. - Retail
Segment (catering to Individual & Families), Corporate Segment (catering
mid to large size companies) and SME Segment; and are future-ready to serve the
growing needs of Indians with new age-processes and services at affordable
prices.
SBI General Insurance closed the financial year
2020-21 with a Gross Written
Premium (GWP) of Rs. 8312 crorewith a growth of 22% and net profit of the Company grew by 32%.
The company has shown steady growth for the past 4 years, while maintaining
positive track record of underwriting.
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