The campaign includes initiatives to promote health, nutrition, and hygiene among the underprivileged children
New Delhi, January 06, 2022: In line with its vision of helping people live better, healthier lives, Amway India, an entrepreneur-led health and wellness company, promotes healthy living, nutrition, and hygiene practices among underprivileged children in collaboration with its nine partner NGOs across India. As a part of its commitment under its CSR program, Project Sunrise, the new campaign ‘‘Healthy Body Healthy Mind’ focuses on engaging young minds with fun-filled activities centred on health and wellness.
Through Project Sunrise, Amway India has been supporting the upliftment and overall well-being of underprivileged children by providing them access to education, health, and hygiene. The campaign ‘Healthy Mind Health Body’ is aligned to this objective. As a part of the campaign, Amway India organized a learning workshop, which included yoga and a session on nutrition and personal hygiene habits. Further adding the fun element to the workshop, children were engaged with the quiz and making nutritious food platters using clay and dough. These activities are designed to spread awareness, encouraging children to lead a healthy lifestyle.
Talking about the initiative, Mr. GS Cheema, Senior Vice
President – North and South, Amway India, said, "Children are the future of
our nation and the citizens of tomorrow. It is important to nurture them with
care. Over the years, Amway India has significantly enriched the lives of
underprivileged children across India by assisting them in their holistic development.
Our objective is to provide a platform for the children to develop and enable
their overall growth and well-being. As a part of our Project Sunrise, every
year, we organize multiple initiatives centred on health and wellness for
underprivileged children in association with our NGO partners to enable them to
face the ever-changing world in these unprecedented times. Given our focus on
wellness, our goal is to promote health and hygiene among children and instil
the importance of self-care at a very young age. We are confident that these
initiatives will go a long way in the development of these children."
Amway had introduced Project Sunrise in
2008 with a vision to help and empower underprivileged children in areas of
education, health, and hygiene. Under this project, the company currently works
with 12 NGO partners across the country including Bangalore, Hyderabad, Bhopal,
Raipur, Mumbai, Kolkata, Bhubaneshwar, Ludhiana and Delhi. Furthermore, Amway,
through its #fightagainstmalnutrition campaign, has been relentlessly working
towards the cause of malnourishment in children under the age of 5 years. The
campaign focuses on bringing in the much-needed awareness and behavioural shift
in mothers, caregivers, and communities at large.
About Amway India
Amway
India is a wholly owned subsidiary of Amway with headquarters located in
Ada, Michigan, USA. Amway is the world's #1[1] direct selling company with presence
in over 100 countries & territories.
Globally,
Amway is 60+ years old, US$ 8.4 billion, manufacturer and direct seller of
quality consumer goods. Amway’s innovation and industry-leading R&D
has seen more than 750 patents granted and another 220 patents pending.
Amway has more than 500 scientists, engineers, and technical professionals who
extend our innovation and science capabilities through 11 locations to deliver
global, regional, and local product research and development.
Amway
India sells more than 140 daily use products across categories like Nutrition,
Beauty, Personal Care, Home Care and Consumer durables through Amway Direct
Retails and Direst Sellers who make personal recommendations regarding the use
of distinctive quality products. Amway products are widely recognized and
appreciated for their quality and value. These products are backed by a money
back guarantee for 100% satisfaction of use[2].
Amway
products are popular not just in India but across the world. Nutrilite is the
world's No. 1 selling vitamins and dietary supplements brand[3].
Nutrilite has established itself as a leading brand in the vitamins and
dietary supplements category in India as well. Artistry is India’s No. 1
premium skin care brand[4]. Amway India also offers ‘Attitude’, an entry
level premium skincare and cosmetics brand targeted at India youth. The
product range has been developed taking the needs of Indian consumers into
consideration.
[2] As per
refund policy of Amway
[3] Source:
http://www.euromonitor.com/amway-claims
Source
Euromonitor International Limited; Vitamins and Dietary Supplements, World,
GBN, Retail Value RSP, % breakdown, 2019 data
[4] Source
Euromonitor International Limited, Beauty and Personal Care 2019 edition,
Premium Skin Care category definition, retail value RSP, 2020 data
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