Former India skipper Virat Kohli is one of the most followed cricketers on social media with 253 million followers on Instagram and another 56.4 million on Twitter. Kohli's ascent has been credited to his rise in world cricket where the batsman is considered one of the modern greats.
As for the sources of income, Kohli is on an A+ contract list with the Board of Control for Cricket in India (BCCI), which fetches him INR 7 crore or around $1 million per year. Apart from that, Kohli earns match fees of INR 15 lakh or around $20,000 per Test match, INR 6 lakh or around $10,000 per ODI, and INR 3 lakh or $4,000 per T20I. The right-hand batsman also earns INR 15 crores or around $2 million per year from his Indian Premier League (IPL) franchise Royal Challengers Bangalore.
Kohli also gets a staggering amount of money from brand endorsements. As per the report shared by the Bengaluru-based company, Kohli charges between INR 7.5-10 crores or $1-1.25 million per advertisement for the 18 brands he endorses. He earns a whopping INR 175 crore or about $23 million per year from these deals. The major brands Kohli promotes are MRF, Audi, and Puma.
Apart from that, Kohli also charges a hefty price of around $1 million for a single post on Instagram and about $250,000 for a Twitter post. The batsman also has invested in various businesses including apparel, food, sports franchise, fitness, and others.
Source: WIONEWS
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