In an interview with The Indian Express, Kate Beddoe, director of Google’s News Partnerships in APAC, talks about how Google is engaging with publishers, the need for quality content, and reader revenue models among other things.
Kate Beddoe, director of Google’s News Partnerships in APAC, believes India is a market where Google can have a very strong impact on ensuring access to quality information through a sustainable and growing business of news. She spoke with Nandagopal Rajan on how Google is engaging with publishers, updating the product to cater to the needs of readers, and balancing the many forces at play in the space of news. Edited excerpts from a video interview.
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