Pooja
Entertainment leads the way by buying their first virtual land in the Metaverse
- #Poojaverse
From
being the most talked about subject in 2021 to actually becoming present day
reality, Metaverse is the new big thing that uses AR and VR to
create spaces for rich user interaction mimicking the real world. Paris
Hilton, Snoop Dogg have been a few celebs who have bought virtual space in the
Metaverse. Pioneering the movement in India and Indian entertainment is none
other than Pooja Entertainment. Pooja Entertainment has bought their
First virtual land in the Metaverse becoming the first ever production house to
have stepped into this exciting new universe.
Called Poojaverse -
this space will be a virtual space for the makers to create first-of-its-kind
quality immersive experiences for viewers starting with their recently
announced project "BadeMiyan ChoteMiyan" making it the first ever
Indian film to be announced within the Metaverse.
Being the visionaries and
industry leaders that they are, head honchos Deepshikha Deshmukh and
Jackky Bhagnani have left no stone unturned not just to own this
pioneering digital endeavor but also to make the experience a power-packed one
for audiences. While other players globally are still contemplating this new
avenue, Pooja Entertainment has already owned this exciting prospect and
brought it to life in their own inimitable manner.
Speaking about Poojaverse and
their vision for it, producer Deepshikha Deshmukh says, "Metaverse
is the new frontier of the internet. It's a new way to connect and engage with
our audiences and fans. People have ended up spending so much time online be it
for professional, educational or entertainment purposes. With the increased
usage came the simultaneous growth in block chain technology. Metaverse is
becoming the future of virtual hangouts and is going to be the new way of
consuming content. I am super stoked to have our Biggest and most Ambitious
project - BadeMiyan ChoteMiyan in the Metaverse. Poojaverse is a step from our
end in that very direction. With time and a more nuanced understanding of this
virtual space. We intend to make Poojaverse the absolute go-to space for
quality entertainment and various aspects of filmmaking in the digital
world."
Talking about their plans to
integrate the BadeMiyan ChoteMiyan franchise with the Metaverse experience,
producer Jackky Bhagnani says, "I believe that
digital domination was always considered as something of the times to come but
things changed with the pandemic. A world created as an outcome of this
technology and the ideology of digital replication of real life, Metaverse,
rules the roost. It is no longer a futuristic idea but one that's already
started bearing shape and taking a form that's ever evolving. We are really
excited to announce our foray into our very own virtual space - Poojaverse and
our next big film BadeMiyan ChoteMiyan - the first ever film from India to
showcase its announcement on the Metaverse."
The announcement video of
'BadeMiyan ChoteMiyan' has "blockbuster" written all over it and has
created major buzz across all platforms, leaving its fans enthralled. The team
at Pooja Entertainment is excited about bringing two generations together with
their biggest action entertainer - BadeMiyan ChoteMiyan starring two megastars
Akshay Kumar and Tiger Shroff playing the two titular characters. This
Pooja Entertainment production is set to release in five languages Hindi,
Telugu, Tamil, Kannada and Malayalam and is expected to smash all
box-office records when it hits the big screen on Christmas 2023.
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