Motivational story of two sisters who quit jobs | Suta Bombay | Dresses | Dresigner
Fancy degrees like engineering or an MBA from a good institution and a high-paying job is like a dream come true for most youth. For most of the youth belonging to the middle-class family, getting a job after studying well is the highest success measure. But society also wants talented people to use their skills and abilities to create opportunities for others. However, it is an unusual occurrence for someone to leave a high-paying corporate job to start a social enterprise in today's world. However, Tanya and Sujata's pairing, who laid the foundation of a company called Suta, has made this unusual task.
Tanya and Sujata are real sisters. They were raised in an average Indian family. Their father used to work in the railway police, and for this reason, he used to be transferred. Both sisters earned their engineering degrees and completed an MBA in general management and finance, respectively. After successful completion, Tanya got a placement at IBM while Sujatha started her career with Essar Steel. their educational achievements helped them to get a high-paying job, and the job gave them a luxurious lifestyle. The sisters were happy, yet both agreed that this was just the beginning but not the final option. The seed of entrepreneurship was growing within them, and they wanted to do something for society.
In 2016, they took a tough decision and said goodbye to the job to start their company. Seeing older women in a sari-clad family, the girls' fascination with saris from childhood helped them plan a startup. Both soon decided to start trading related to handloom sarees made by Indian weavers across the nation. However, it was not easy as the craze of wearing saree was decreasing among the people. Despite all the challenges, they decided to grow with their idea to benefit the impoverished weavers directly.
After doing some initial research, they realized that the number of sari users decreased, but thought-out saris were emerging as a style statement for women of all ages. Making creativity their weapon of success, Tanya and Sujata started working on introducing the brand Suta to the public. But with a small capital of Rs 3 lakh and a team of three including both of them, it was also difficult to compete with well-known brands. Creativity was with the company, but it was quite expensive to promote famous models. To solve this crisis, Sister became a model for their brand themselves and used social media for publicity.
In just four years, Suta emerged as a known brand run by Tanya and Sujata. The company, which started with a small capital of 3 lakhs and two weavers, has now become a large company with more than 1500 weavers and two handloom units in West Bengal. In the year 2019, Suta made revenue of 13 crores. But the most important thing above all is that this startup is helping many weavers increase the quality of their products and live better by avoiding mediators.
Tanya and Sujata have given up their good corporate jobs and will reach the place where most of us dream. We get to learn a lot from his story. To do something big in life, you have to have the courage to take risks, and then with the right decision at the right time, you, too, can build a great empire of success.
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